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April 18 2012
ARA is pleased to announce its second Taproot grant - to create a new logo.
Kevin Walker with Carolyn Carlburg
After six years, AIDS Research Alliance is saying goodbye to its current logo. The Taproot Foundation, which provided us with a brand strategy and key messaging service grant in 2011, has awarded us a second grant valued at $55,000 to develop a new logo. We were exceedingly pleased with the results of the first grant, executed by Taproot pro bono consultants Kevin Walker, Kevin McDevitt, Adreena Thomas, Marjorie Masters, and Lynne Dundas. We now use the Taproot-created messaging in all of our communications.
Kevin Walker, president of Boardwalk and Taproot pro bono consultant, will rejoin AIDS Research Alliance as account director to oversee the project. We look forward to working with Kevin again, and the rest of the Taproot team as they help us raise our profile in the broader community.