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April 18 2012

ARA is pleased to announce its second Taproot grant - to create a new logo.

Kevin Walker & Carolyn Carlburg
Kevin Walker with Carolyn Carlburg


After six years, AIDS Research Alliance is saying goodbye to its current logo. The Taproot Foundation, which provided us with a brand strategy and key messaging service grant in 2011, has awarded us a second grant valued at $55,000 to develop a new logo. We were exceedingly pleased with the results of the first grant, executed by Taproot pro bono consultants Kevin Walker, Kevin McDevitt, Adreena Thomas, Marjorie Masters, and Lynne Dundas. We now use the Taproot-created messaging in all of our communications.

Kevin Walker, president of Boardwalk and Taproot pro bono consultant, will rejoin AIDS Research Alliance as account director to oversee the project. We look forward to working with Kevin again, and the rest of the Taproot team as they help us raise our profile in the broader community.

In the meantime, if you have any thoughts on what this brand new, iconic logo should look like, please send them to Emma Brownell at, or share them on Facebook.

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